ALT
ALT is a trading and investment company specializing in grade trading cards.
ALT’s mission is to transform investing by unlocking the value of alternative assets.
HACKATHON
In December 2022, I participated in an industry project held by Brainstation and Alt. We worked in a group of 3 UX designers, 1 data analyst and 1 software developer. It was a sprint project where we had only one week to conduct our research, collect valuable data, and design and develop a solution to the problem presented to us by Alt Senior designers and developers.
Project
Industry Project
Timeline
1 week
My Role
UX/UI Designer
Mythili Ravishankar
Viviana Restrepo
Robby Khoutsaysana
Nicholas Williamson
Team Members
PROBLEM SPACE
How can we help ALT’s users navigate the world of trading goods and make more informed trading and investment decisions?
OVERVIEW
Investing is an effective way to put your money to work and potentially build wealth. All investments carry some degree of risk. The higher the risk, the bigger is the loss/gain. The traditional investments include stocks, bonds and cash.
Here’s where ALT comes in: unlocking the value of alternative assets and making collectible cards the new investment trend.
PRIMARY AND SECONDARY RESEARCH
From 2019 to 2020, card trading showed a massive growth of 142%, with the major sports like soccer and basketball showing the highest increase in value. But not a lot of people are aware of trading cards or their potential.
DESIGN CHALLENGE
How might we educate card collectors about the potential value of their cards and help them get started on the ALT platform to trade cards?
JOURNEY TO CREATING A PERSONA
Given the time constraints on this project we couldn’t conduct user interviews.
We did some online research on existing users and discovered that most of them are over 30 years old, are very experienced investors and big sports fans.
So we concluded that our target users would be working professionals with steady income and open to start/expand their investments into alternative assets. Also they would need to be sports fan and possibly have their own card collection.
As a sports fan and first-time investor, I want to understand the different options available for alternative assets investment, so that I can start putting into use the many collectable cards I have.
USER STORIES AND TASK FLOW
As a sports fan and first-time investor, I want to find a detailed explanation of how the investment opportunity work, so that I can take fewer risks.
As a sports fan and first-time investor, I want to learn more about trading investment, so that I can make informed decisions.
As a sports fan and first-time investor, I want to find a secure way to invest money, so that I can start making extra money.
As a sports fan and first-time investor, I want to be able to use my card collection for investment, so that I can finally get my cards to good use instead of collecting dust in a shoe box.
Based on the persona's pain points and goals, this task flow will successfully introduce Jacob to card treading investments and will help him understand how ALT works.
SKETCHES
Social media page with an ad for ALT
Redirected from social media to ALT game
List of cards to choose from
Details of chosen card
Graph showing comparison of card with the stock market
ALT Sign-up page
GREYSCALE WIREFRAMES
ALT ad on Instagram page
Cards to pick from
Graph comparing growth of card and Stockmarket
DESIGN SYSTEM
We used the already existing design system of ALT to keep the branding consistent.
ALT Mark
ALT Logo
Color Palette
Typography
HIGH-FIDELITY DESIGNS
THE SOLUTION
We created a social media ad to stimulate users' curiosity and open up a quick trading card game. Within the game, the user can explore how this business works and look at some informational data before being redirected to the ALT official website.
THE DEMO
NEXT STEPS
User testing to evaluate product usability.
Expand demo interactions and features to allow users to understand better how the trading process works.
Incorporate additional ALT features to help users learn more about investing with ALT.